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Vestoj
Issue n°8

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  • Issue n°8 Issue n°8
In consumer capitalism authenticity has taken on a supreme importance: in fashion it’s the holy grail. Terms like ‘artisanal,’ ‘heritage,’ ‘craftsmanship’ and ‘storytelling’ have become buzzwords, and conglomerates are fond of referring to their offices as ‘campus’ and co-workers as ‘family.’ But what are we getting at when associating these terms with fashion?

Printed in Italy

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In consumer capitalism authenticity has taken on a supreme importance: in fashion it’s the holy grail. Terms like ‘artisanal,’ ‘heritage,’ ‘craftsmanship’ and ‘storytelling’ have become buzzwords, and conglomerates are fond of referring to their offices as ‘campus’ and co-workers as ‘family.’ But what are we getting at when associating these terms with fashion?Printed in Italy